The Philippine climate: you either love it or hate it. It’s a debacle every Filipino men experience it a day to day basis. Layering clothing outside air-conditioned offices, and walking in Metro Manila sun may result in sweat drenching day making it hard to keep it fresh and look dapper at the same time.
Some guys tend to go overboard when they try to stand out or get others to notice them. But showing off or trying too hard to fit in, more often than not, turns people off. The reality is that when we are at our most relaxed and authentic selves, we attract more people and leave lasting impressions.
This year, Axe launched its newest, freshest, and most chill fragrance: Axe Ice Chill. Axe Ice Chill features a fresh scent coming from its natural watery notes, enhanced by frozen mint and lemon to invigorate and awaken your senses. Not only does it smell good, it also literally keeps you cool by lowering your body temperature by up to 11 degrees, leaving you seriously chill.
Influencer Laureen Uy
“The new Axe Ice Chill is our freshest fragrance yet, and it serves as an invitation to guys to just chill out and stay authentic,” says Von Cruz, Axe Philippines brand manager. “We want to remind guys that you’re hotter when you’re chill.”
Keep It Cool with Axe Ice Chill!
To launch its newest fragrance and campaign, Axe hosted one of its signature parties, an Axe Chill Night. Held at the One Bonifacio Parking Lot, the event bathed guests in a stream of red and blue lights. Live performances and DJ sets for the night were by Curtismith and CRWN, Dante & Amigo, Some Guy, and OKIK.
The Boy Wonder and 2014 Axe Gold Pass Winner, LA Aguinaldo
Present at the event were influencers Laureen Uy, LA Aguinaldo, Ashley Ortega, Debbie Then, Ethan Salvador, and much more.
For more information, visit http://www.facebook.com/AxePhilippines.