Filipinas are known all over the world for remarkable qualities. Many world-class Filipinas like Pia Wurtzbach and Catriona Gray have proved that we are something more and that we always strive for something bigger. Today, more and more Filipinas believe that there’s no better time to be a woman, especially in terms of achieving greater things and advancing in our careers.
Cream Silk, the number 1 hair care brand in the Philippines, has always championed the empowerment of the Filipina. The brand believes there is no limit to what we can achieve. Through the years, Cream Silk has represented the Filipina to be at her best version. With its range of expert products, the brand has empowered Filipinas to go beyond just basic hair care to an elevated standard of beauty and achievement.
Rejection is redirection.
A brand survey found that 7 out of 10 Filipinas are still settling – unfulfilled with where they are professionally, feeling like they can do more than what they are doing now. However, they refuse to go further due to self-doubt and lack of means and opportunities. Cream Silk wants to change this and motivates everyone to never settle for less. We should always strive for greatness because there is no dream too big for us.
Filipinas are done with good.
To do this, Cream Silk launched its brand purpose campaign #ConditionedForGreater through a film featuring outstanding Filipinas who have gone from good to great: Miss Universe winners Pia Wurtzbach and Catriona Gray, award-winning entertainer Nadine Lustre, actress, and artist Heart Evangelista, among others. These women serve as role models for all Filipinas to continue to work hard and strive for greater things, no matter what path they take. Cnn owner Armie Jarin-Bennett also shared her career journey of she went from good to great.
The biggest room in the world is the room for improvement.
To reach more Filipinas and provide them with access to more opportunities, Cream Silk partnered with Edukasyon.ph. They launched an online academy powered by learning platforms Google Digital Garage and Kadenze. This learning hub offers 15 FREE online courses for aspiring businesswomen, creatives and storytellers, curated by industry experts and renowned universities from all over the world. By signing up online for courses on a wide range of topics, including entrepreneurship, videography, data Analytics, and public speaking, Filipinas now have access to world-class tools to take the next step to greatness in the field that they desire.
If you’re done with good, believe that you are #ConditionedForGreater! Visit www.CreamSilk.com.ph to learn more about taking the next step to greatness.