“The last thing the world needs is another beauty brand. But that’s too bad.”
– Lady Gaga
The award-winning singer, songwriter, and actress, Lady Gaga, just dropped her new cosmetics line called HAUS Laboratories. She puts a whole new level of excitement as she ventures into the beauty world!
Photos from HAUS LAB
What’s more thrilling is that her line is not just available on her website but is fully accessible through Amazon. How great is that? Her line is the first major beauty brand to launch exclusively on Amazon.
“Just like with my music, I wanted everyone to have access to it. Makeup changed my life. I never felt beautiful, and I still have days that I don’t feel beautiful. All of the insecurities that I’ve dealt with my whole life from being bullied when I was younger, they come right back up to bite me. Then I put makeup on, and before I know it, I feel this superhero within. It gives me those wings to fly. I’m not saying that makeup is the only thing that does that, but it did that for me.”, Gaga said to Allure.
Gaga also said that she created these collections like how she creates her music records; it comes with themes and that they’re thought out. Everything from shades to the different variations are well developed. Lady Gaga also promotes individuality and wants everyone to love and own their beauty. “At Haus Laboratories, we want you to see yourself. When you look in that mirror, we want you to go: ‘That’s the you that I love. I’m in love with that person.’ I don’t want people to feel like they have to look like me.” she tells Allure.
She also knows that she doesn’t want to compete with other makeup brands but instead says she celebrates everyone. She’s always promoting inclusivity, and with that, she’s very open to collaborating with other brands.
Take a look at her collection!
HAUS RIP LIP LINER DUO
HAUS OF COLLECTIONS THREE PIECE SETS
LE RIOT LIP GLOSS DUO
GLAM ATTACK LIQUID SHIMMER POWDER DUO
Photos from Brand
You can order these items through Amazon and Haus Lab website.
This is not just another beauty brand.
They say beauty is in the eye of the beholder, but at HAUS LABORATORIES, we say beauty is how you see yourself. We want you to love yourself, and it is our mission to spread kindness, bravery, and creativity by providing tools for self-expression and reinvention.
THIS IS YOUR GLAM. YOUR EXPRESSION. YOUR ARTISTRY. THIS IS OUR HAUS. YOUR RULES.
– HAUS LABORATORIES