Speak Up: This Feminine Brand Continues To Empower Filipinas

by Jasmine Gagarin

It’s the perfect time to feel proud of being a woman! It’s now more than ever that we Filipinas need to speak up and let ourselves be heard.  Women today are looking to find their voice, the ability to speak up about the struggles they go through, from larger issues like gender equality, to everyday things they encounter with their bodies.


However, there are some barriers when it comes to women’s concerns. Girl, talking about what you need is the first step to self-care.




pH Care, the no. 1 feminine wash brand in the country, invites Filipinas to have the courage and confidence to speak up about what they are going through. It’s the brand every woman can count on to understand them on an intimate level. pH Care knows that proper care for ourselves, including our feminine area, starts with talking about it freely. This International Women’s Month, the brand is launching #talktoPHCare — a call for Filipinas to start asking their questions about Feminine Care and Feminine Hygiene.


Through the brand’s official website and Facebook page, girls of all ages can now have a safe and private space to ask what it takes to really care for their intimate area. Through these digital avenues, pH Care continues to show that they have #GotYouGirl!


In line with this campaign and to celebrate International Women’s Day, pH Care collaborated with three women artists to create pieces showcasing the different issues we face but may be too ashamed to discuss. Displayed in SM Megamall’s Fashion Hall, the gallery entitled Speak Up, Girl! featured artwork and photographs by three women, each with her own point of view and style of portraying femininity: Sara Black, a photographer renowned for her refreshed and arresting portraits of women; Soleil Ignacio, an illustrator who is known for her glamorous and alluring illustrations of women; and Winnie Wong, a full-time graphic designer, and photographer teacher, as well as the co-founder of Future Faces Manila, a non-profit organization dedicated to supporting students from low-income families in studying the arts.


Sara Black: “Breast, Be” – an exploration of non-judgment and self-acceptance of our bodies.



(Winnie Wong) Penelope Pop photo  – “XXI The Period” – End the stigma. The period is a monthly cycle every woman goes through. Say it like it is “menstruation”, monthlies, or periods”



Soleil Ignacio photo – “Change the norm” Dear women, express yourself! Don’t be afraid of doing things differently just because society dictates and expects us to be a certain way. Want a new unconventional look? Do it. Deserve that top boss position? Get that. Don’t want children? Go Ahead. And while you’re at it, be sure to support other women for doing so as well.




Apart from their artwork, the three women, along with event host Joyce Pring, also participated in a panel discussion moderated by Lynn Pinugu of She Talks Asia. They tackled what society deems as taboo. They shared their personal experiences of speaking up and using their art as a way to continue to do so.


No matter the situation and especially when it comes to feminine care, pH Care encourages you to SPEAK UP because if you can’t talk about it, how can you take care of it?


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