Modern Filipinas brave the rain and traffic every day while still trying to look and feel good. Whether they’re in the middle of the bustling metro or at the crowded streets under the extreme heat of the sun, their hair must always be on point. It shouldn’t weigh them down, no matter what destination or situation they’re in.
Filipinas shampoo their hair every day, or just shampoo without using conditioner. One reason why they skip conditioner is because it can be hard to rinse off. It also doesn’t work for others.
Cream Silk recently released Hydra Fresh, its lightest-ever conditioner specially infused with Hydra-Collagen Technology. This deeply hydrates every strand and locks in moisture to keep hair fresh all day. Cream Silk Hydra Fresh is water-based and has an easy-rinse formula. It’s designed to condition hair without leaving a heavy and greasy feeling.
Leading the campaign is the newest face of the brand, reigning Miss Universe Catriona Gray. The quintessential modern Filipina, she is no stranger to life’s challenges. Instead of letting them overwhelm her, she rises to the occasion and consistently shows her ultimate beauty.
Cream Silk Hydra Fresh comes in two variants. Fresh and Bouncy is for limp and flat hair, Fresh and Hydrated is for oily and greasy hair.
The new conditioners are now available in leading supermarkets, department stores, and drugstores nationwide, as well as in Lazada, Shopee, and Watsons. For more information, visit the Facebook Page.