Dua Lipa Is The New Face Of The YSL Fragrance Libre

The British-Albanian singer and songwriter had a hand in creating the scent. 
by Mintzy Flor

She first caught our attention with songs like “Be The One,” “One Kiss,” and “New Rules.” Now British-Albanian singer and songwriter Dua Lipa is making heads turn anew as the newest endorser of the Yves Saint Laurent Fragrance called Libre. She recently shared the exciting news in an Instagram post.

In an official release, Dua shared how much the campaign means to her.

“I stand for the importance of being confident, strong and powerful, and of not compromising on who you are, what you do and what you believe in, of always being proud of the things you do, and I feel that goes down very well with the same philosophy behind Yves Saint Laurent’s new fragrance.”

International General Manager of Yves Saint Laurent Beauty Stephan Bezy said that Dua is the “voice of her generation.” As for the campaign’s shoot, Paris, the city of light and love, serves as a background.

The packaging comes in a luxurious bottle with gold and black details. There’s a YSL logo wrapped around the bottle for that classy touch.

The fragrance contains fougère elements; that is, it’s a perfume created with a blend of scents. According to fragantica.com, Libre was signed by International Flavors & Fragrances (IFF) perfumers Anne Flipo and Carlos Benaïm, and it contains lavender from Southern France, vanilla from Madagascar, orange blossom, ambergris, neroli, and mandarin.

Image source: Hypebae

YSL Beauty Libre fragrance ranges from US$75 to US$135. The perfume is expected to be available in the market in September.

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