Streetwear is the new frontier of men’s wear. From Uniqlo to Supreme, Off-White to H&M, these brands prove that even a lazy day is not an excuse to be unfashionable.
Well, street style has technically been around since humans started wearing clothes. It is, however, only since the mid-1950s that its significance was recognized, valued, and emulated. They define street style as the fashion that comes from unaffected areas rather than the mainstream fashion world, often originating from the street itself and youth culture.
As of today, street style is the most flexible category of fashion. It is undeniably the easiest to adapt and the quickest to evolve. Now, street style has gone to the forefront of the fashion industry, and it surely won’t stop.
Streetwear and street style is nothing but freedom. Although as easy as it sounds, there are two key things to keep in mind if you’re planning to pull off this look. Here are a few of our favorite brands that fit into that “streetwear” category.
Streetwear and Street Style Brands to Get You Started.
If you are going for the simple, clean, and neat street styling, this once is for you. The Uniqlo aesthetic is profoundly minimalist with the way it produces collections. There are cropped chinos, relaxed T-shirts, and impeccably tailored outerwear that you can explore with the brand.
H&M is known for its ‘cheap and chic’ straight from the runway collections and was relatively early to the streetwear game. This Sweden-based company knows how its ways on the streets of street style. From statement shirts with a cause to a plain white shirt. This brand surely captured the streetwear-loving aesthetic of Generation Z.
Starting as an American skateboarding shop and clothing brand established in New York City on April 1994. Supreme has gone a long way. Having the inspiration from the skateboarding, and hip hop cultures, and to the youth culture. Supreme has mastered the art of street style.
Founded by American creative designer Virgil Abloh, Off-White was a fashion label that started in Milan, Italy in 2012. Since they launched it, the brand has been producing street style quality collections each year.
A hypebeast is mostly a derogatory slang word for someone, usually a man, who follows trends in fashion, particularly streetwear, to make a social statement. But, HYPEBEAST claimed the word, redefined it as they redefined streetwear and street style. Now, the brand is one of the biggest names in streetwear market and consumer.