She first caught our attention with songs like “Be The One,” “One Kiss,” and “New Rules.” Now British-Albanian singer and songwriter Dua Lipa is making heads turn anew as the newest endorser of the Yves Saint Laurent Fragrance called Libre. She recently shared the exciting news in an Instagram post.
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The hardest secret to keep! So proud and excited to finally tell you all that I am the face of the new feminine fragrance by YSL ? Thank you to the incredible @yslbeauty team for making me feel so at home, for allowing me to play a small role in helping choose the final scent and for making my dreams come true on working with a brand I love so much. So excited for you all to see the campaign that was shot by filmmaker and friend @nabil but for now here’s a little behind the scenes shot… xx
In an official release, Dua shared how much the campaign means to her.
“I stand for the importance of being confident, strong and powerful, and of not compromising on who you are, what you do and what you believe in, of always being proud of the things you do, and I feel that goes down very well with the same philosophy behind Yves Saint Laurent’s new fragrance.”
International General Manager of Yves Saint Laurent Beauty Stephan Bezy said that Dua is the “voice of her generation.” As for the campaign’s shoot, Paris, the city of light and love, serves as a background.
The packaging comes in a luxurious bottle with gold and black details. There’s a YSL logo wrapped around the bottle for that classy touch.
The fragrance contains fougère elements; that is, it’s a perfume created with a blend of scents. According to fragantica.com, Libre was signed by International Flavors & Fragrances (IFF) perfumers Anne Flipo and Carlos Benaïm, and it contains lavender from Southern France, vanilla from Madagascar, orange blossom, ambergris, neroli, and mandarin.
Image source: Hypebae
YSL Beauty Libre fragrance ranges from US$75 to US$135. The perfume is expected to be available in the market in September.